I’m Chloe, a graphic designer, maker, and the hands behind Ochre Alley Creative Studio. I live on the Sunshine Coast with my fiancé and our two little boys who are at the heart of everything I create. The name Ochre Alley is a quiet nod to them, a blend of our names and a reflection of the life we’re building together.
My creative journey began over 10 years ago when I completed a bachelors degree in computer based design and stepped into the world of graphic design. Since then I’ve worked across branding and visual communication and I’ve always been drawn to thoughtful intentional design that feels as good as it looks.
In 2018 I started creating handmade macramé as a personal creative outlet. What began as a side passion quickly grew into a business and a growing audience was built through self teaching, experimentation and consistency. That experience gave me a deep understanding of what it means to build something from the ground up both creatively and strategically.
Ochre Alley brings both of these worlds together. I work with thoughtful businesses to create branding and websites that feel considered connected and deeply aligned with who they are. My approach blends strategy, storytelling and a tactile design sensibility so every detail has purpose from typography and colour to layout and flow.
Ochre Alley supports building something grounded and lasting, a visual identity that communicates clearly feels aligned and supports your business as it grows.
The Creative Behind Ochre Alley
