Ochre Alley is a creative studio based on the Sunshine Coast, Queensland - working with small businesses and creatives to build refined, thoughtful brand identities and digital spaces. We combine strategy with visual storytelling to create work that feels grounded, elevated and deeply intentional.
Designing Memorable Brands That Feel Unmistakably Yours
Founded by designer and maker Chloe Ehrlich, Ochre Alley brings together strategic branding, website design and a love of texture-inspired creativity. Guided by thoughtful design and meaningful storytelling, the studio creates cohesive brand experiences that help businesses connect, grow and be remembered.
Behind The Brand
More than a design studio,
Ochre Alley is a creative partner for businesses that value thoughtful branding, refined details and work that's made to last.
Everything came together beautifully and working with Chloe was such a positive experience. She listened to my ideas, understood the feeling I wanted to create and turned it into something even better than I imagined. From my business cards to product labels and thank you cards, everything works together so seamlessly. It feels professional, welcoming and completely right for my business.
EMILY, BESPOKE HOMEOPATHY
I’ve been working with Chloe from Ochre Alley for several years now for our workplace branding, including business cards, notepads, promotional flyers, and newsletters. She is always a pleasure to work with, with quick communication and a clear understanding of our brief. Each project is handled with care, creativity and attention to detail, making the whole process feel smooth, organised and completely stress-free from start to finish.
NICOLE, FLOURISH PSYCHOLOGY
Chloe created a modern, professional logo along with business cards and supporting materials that feel clean, cohesive and perfectly aligned with our business. The process was easy and straightforward, with clear communication and thoughtful guidance throughout. We’re really happy with the final result and feel confident using our new branding across the business. Chloe made the whole experience simple and enjoyable.
BEN, BEKA BUILDING
I couldn’t recommend Chloe from Ochre Alley enough! She did such an incredible job bringing my vision for my brand to life. From the logo to the business cards and every detail in between, she completely understood what I had in mind and somehow made it even better. She exceeded my expectations and absolutely nailed the look and feel I was hoping for. I’m so happy with how everything came together and couldn’t have asked for a better experience.
AUDREY, ABL STUDIO
